Activision Blizzard has today announced the launch of Activision Blizzard Studios, a film and TV studio dedicated to creating content based on properties owned by Activision Blizzard.

The studio already has a TV series in production based on Activision’s Skylanders series called, Skylanders Academy. Activision Blizzard’s press release gave the following information on the production.

Activision Blizzard Studios’ first production will be “Skylanders™ Academy,” an animated TV series based on the award-winning Skylanders® game. Currently in production under the supervision of showrunner Eric Rogers (“Futurama”), “Skylanders™ Academy” will feature the voices of Justin Long (“Alvin and the Chipmunks,” “Ask Me Anything”) as Spyro, Ashley Tisdale (“Phineas and Ferb,” “High School Musical”) as Stealth Elf, Jonathan Banks (“Breaking Bad,” “Better Call Saul”) as Eruptor and Norm Macdonald (“Saturday Night Live”) as Glumshanks. Additional voice talent includes Harland Williams and Richard Horvitz. The award-winning, $3 billion Skylanders® franchise has sold through more than 250 million toys since pioneering the toys-to-life category in 2011i.

Activision Blizzard Studios are also looking at making a movie or TV series on the popular Call of Duty franchise. As the press release stated, “another near-term initiative for Activision Blizzard Studios will be the development of a robust cinematic universe based on the Call of Duty franchise.”

It is definitely interesting to see Activision Blizzard enter the world of television and film, especially when you consider what happened to likes of Square when they created Square Pictures. It is also interesting to note that the first two franchises announced or considered are on the Activision side of the company, personally I wouldn’t mind seeing an animated series based on Blizzard’s upcoming shooter Overwatch.