During Sony’s E3 2016 press conference viewers were treated to an interesting space-based FPS, but there was a twist as the people who liked what they saw were turned off by the title, Call of Duty: Infinite warfare.

Call of Duty: Infinite warfare’s E3 gameplay showed off a captain planning an attack, jumping in a space-based fighter, engaging in combat, leaving his fighter to engage in infantry warfare in space, breaking into a ship, completing his mission, and jumping back into his fighter. The gameplay got my attention and there did appear to be a lot of positivity from viewers, but then when the game’s logo appeared, and it turned out the game was Call of Duty: Infinite warfare, many of those who were interested quickly became disinterested.

So here is the question was the gameplay shown at E3, judged on its gameplay or on its name? Well if reactions are to be believed, it is in its name. As I said before the logo appeared people were interested in what they saw, but when the Call of Duty: Infinite warfare name appeared people seemed to lose interest. This immediately points to the fact that people appear to judge the Call of Duty franchise, not on its gameplay, but on its name. This can again be seen with the Call of Duty: Infinite warfare’s reveal trailer, which has so far collected 2,944,879 dislikes.

The gameplay reveal not only showed some interesting gameplay, but it also proved that people are quick to judge. If the Call of Duty: Infinity Warfare logo was shown before the gameplay a lot of people would have tuned out, because of a need to base their thoughts on a game based on a title rather than gameplay.

I know this is a short opinion piece, but this was a topic that bugged me since I woke up the day after Sony’s E3 2016 press conference. Personally, I’ve been interested in this new Call of Duty game ever since it was announced, not because I like the Call of Duty franchise, but because what they showed on screen interested me.

Call of Duty: Infinite warfare will be available November 4, 2016, for PlayStation 4, Xbox One, and PC.